Industry Experience

  • 2016-2017
    Ecommerce Manager, Great Lakes MP, Oxford, Michigan

    Ecommerce Manager for a sporting goods distributor overseeing online marketing, search engine optimization, social media, and web development operations.
    * Manage the design, build, launch, and maintenance of B2B and B2C websites in Magento.
    * Manage website content, features, and functionality, including development of creative and product merchandising.
    * Optimize the product inventory database and website properties for search engines.
    * Develop, execute, and analyze online marketing initiatives including affiliate, AdWords, email, social media, SEO, and SEM campaigns.
    * Work closely with programmers to set up tracking codes and ensure data and reporting accuracy of campaigns.
    * Develop, manage and prepare reports and data exports from web campaigns.
    * Analyze and track performance results, and provide ongoing recommendations for increasing sales and profitability.

  • 2011-2012
    Web Developer & Search Engine Optimization Specialist, Miller Media, Troy, Michigan

    Search Engine Optimization Specialist and Web Developer for a web development firm.
    * Created a job application portal on the corporate website, with multi-page application forms scripted in PHP.
    * Converted mockups into XHTML, PHP, and WordPress based websites that are W3C valid and cross-browser compatible
    * Installed and configured WordPress with plug-ins, custom themes, and JavaScript/jQuery scripts.

  • 2010-2011
    Administrative Support Specialist, Binsons Hearing Aid Service, Clarkston, Michigan

    Web Developer and Search Engine Optimization Specialist for a company that fit hearing aids.
    * Wrote page content, built, scripted, and maintained corporate website.
    * Created a job application portal on the corporate website, with multi-page application forms scripted in PHP.
    * Compiled documents, forms, and ledgers that were currently utilized in all 25 locations and revised them to reflect the verbiage, page layout, and branding standards established by corporate.
    * Built a password-protected portal on the corporate website with select access areas to download documents
    * Optimized corporate website for search engines and monitored performance.
    * Submitted all store locations to search engines, online yellow pages, and business directories.
    * Maintained ledgers and documentation for employee and patient referral programs.

  • Summer 2010
    Web Design & SEO Intern, BrightWay Marketing, Rochester, MI

    Intern for a web development and marketing firm.
    * Built templates for future design projects, and wrote web copy for existing projects.
    * Optimized company website and two client’s websites for top organic search engine placement.
    * Submitted company website profile to professional directories.

  • 2001-2010
    Freelance Web Developer & SEO Specialist, Oxford, MI

    Freelance developer offering a full-range of website services and packages including design, copywriting, scripting, site maintenance, search engine optimization, social media branding, and internet marketing campaigns.