Ecommerce Manager for a sporting goods distributor overseeing online marketing, search engine optimization, social media, and web development operations.
* Manage the design, build, launch, and maintenance of B2B and B2C websites in Magento.
* Manage website content, features, and functionality, including development of creative and product merchandising.
* Optimize the product inventory database and website properties for search engines.
* Develop, execute, and analyze online marketing initiatives including affiliate, AdWords, email, social media, SEO, and SEM campaigns.
* Work closely with programmers to set up tracking codes and ensure data and reporting accuracy of campaigns.
* Develop, manage and prepare reports and data exports from web campaigns.
* Analyze and track performance results, and provide ongoing recommendations for increasing sales and profitability.